A series of illustrations around the world of swimming was required, to put swimming caps on sale as merchandising products. This project has been developed in several phases over the years.
The slogan “What’s in a swimmer’s mind?” was chosen as the concept for the merchandising line, to connect directly with the target audience. The target group is children and young people.
Apart from this product line, another line of illustrations was created with other different concepts, which you can see here.
Ilustration, lettering, merchandising